How to design a questionnaire

The most common research instrument is the questionnaire. Poorly designed questionnaires do not uncover the information you are seeking. Pretest any question with a few people to see which questions are being misunderstood or are not effective in drawing out the type of response you are interested in.

Keep these tips in mind when designing your market research questionnaire.

• Keep it simple.
• Include instructions for answering all questions included on the survey.
• Begin the survey with general questions and move towards more specific questions.
• Keep each question brief.
• If the questionnaire is completed by the respondent and not by an interviewer or survey staff member, remember to design a questionnaire that is graphically pleasing and easy to read.

Read more of this article at dineshbakshi.com and find additional business studies, economics and accounting revision notes

Affect of Exchange rate fluctuation on businesses

Many times students are expected to evalute the affect of exchange rate fluctuations on the businesses in the country. dineshbakshi.com has recently added revision notes on this topic. A brief summary is given below...
How fluctuation in exchange rate affects business.
Let’s take the example of Britain and US. If the value of Pound Sterling fluctuates in comparison to US$, then, how will it affect different businesses in United States?
Appreciation of Currency
US Dollar becomes expensive as compared to British Pound.
In order words, there is an Appreciation in the value of US$
Earlier 1 Pound could get $1.5,
Now 1 Pound can only get $1.3 (because US$ has appreciated)
It will directly affect US Importer and Exporters. Lets see how…
US Importers will GAIN because now US$ dollar can buy more from Britain. Earlier $1.5 could get only 1 Pound worth of goods from UK but now US importer have to pay only $1.3 to get 1 Pound worth of goods from UK.
Read more... Click here

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